CFLA: Consultation – Creating the Canadian Research and Development Classification / Élaboration de la Classification canadienne de la recherche et du développement

Message bilingue – Bilingual message Dear CFLA-FCAB members, Forwarding this message as your members may be interested in contributing. ————– Chers membres de la FCAB-CFLA, Je vous envoie ce message, car il est possible que vos membres veuillent participer à cette consultation.     Katherine McColgan, CAE Executive Director — Directrice générale   Canadian Federation of Library Associations Fédération canadienne des associations de bibliothèques     75 rue Jolicoeur, Gatineau QC, J8Y 1A8 613.867.7789 www.cfla-fcab.ca @CFLAFCAB @kdmccolgan   CFLA-FCAB recognizes the Algonquin peoples as the traditional custodians of the land in which our office is located. La FCAB-CFLA reconnaît les Algonquins comme les gardiens traditionnels des terres dans lesquelles se trouve notre secrétariat.   From: Legendre,Ariadne <Ariadne.Legendre@SSHRC-CRSH.GC.CA> On Behalf Of SSHRC-R&D-Classification Sent: February 12, 2019 12:09 PM Subject: Consultation – Creating the Canadian Research and Development Classification / Élaboration de la Classification canadienne de la recherche et du développement   Le texte français suit.   Dear colleague,   A national consultation to inform the development of the new Canadian Research and Development Classification (CRDC) was recently launched by the Canadian Institutes of Health Research, the Natural Sciences and Engineering Research Council of Canada, the Social Sciences and Humanities Research Council, the Canada Foundation for Innovation and Statistics Canada.   The CRDC will improve how research and development activities and investments are classified in Canada, and will allow greater harmonization, integration and coordination among Canada’s granting agencies.   We invite you and the members of your organization to share your views through the online consultation, which is open until March 22, 2019.   Your expertise as a key stakeholder and important contributor to Canada’s research community is valuable to this initiative.  ...

Learn How to Start a Successful Podcast

Learn How to Start a Successful Podcast 276: How to Start a Successful Podcast “Do you already have a blog, and want to expand into another medium? Then why not start a podcast? A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization. And to help me answer all those questions I called on an expert. Craig Hewitt is the founder of Podcast Motor and Castos. When Craig started his own podcast, he quickly discovered that audio editing and producing a podcast was a pain. So he started Podcast Motor to help others. The technicalities of podcasting almost stopped me from starting the ProBlogger podcast. That’s why I turned to Craig and his team to handle them. Craig shares the nuts and bolts of podcasting: Reach existing audience in a different way, or reach an entirely new audience. Establish a dedicated hosting platform to store and distribute your media files. Differentiate yourself to develop a brand and identity (i.e. your accent). Start a podcast with everything you need for less than $100. Be comfortable with speaking, and assemble enough content to talk about. Identify and prepare guests to be on your podcast. Create an intro by recording it yourself or outsourcing it to a voiceover artist. Find a room without flat walls and hard spaces to eliminates echoes. (Try a closet). Edit audio to match your style (buttoned-up, conversational, etc.) Put your podcast on Android and Apple platforms, including Apple Podcast (formerly iTunes), Google Podcast, Stitcher, Spotify, and YouTube. Get and grow your audience by getting your podcast...

Google details how it fights ‘fake news’ in Search, News, YouTube, and ads

“Over the weekend, Google presented a white paper at the Munich Security Conference detailing how it fights disinformation across its largest services. This includes efforts covering Google Search, News, and YouTube, as well as advertising platforms. Disinformation in recent years goes by many names, including “fake news” and the “post-truth” era. Google characterizes misinformation as “deliberate efforts to deceive and mislead using the speed, scale, and technologies of the open web,” and something that undermines its mission of organizing the world’s information. The entities that engage in disinformation have a diverse set of goals. Some are financially motivated, engaging in disinformation activities for the purpose of turning a profit. Others are politically motivated, engaging in disinformation to foster specific viewpoints among a population, to exert influence over political processes, or for the sole purpose of polarizing and fracturing societies. Others engage in disinformation for their own entertainment, which often involves bullying, and they are commonly referred to as “trolls”. At a high-level, the company’s efforts are comprised of three strategies tailored to suit each product. Make Quality Count Google organizes and surfaces content using “ranking algorithms” that do “not [foster] the ideological viewpoints of the individuals that build or audit them.” In Search, this is measured by many human Search Quality Raters around the world that adhere to guidelines. Counteract Malicious Actors This includes content creators that try to deceive ranking systems to get more visibility, with each service outlining what that entails: “misrepresentation of one’s ownership or primary purpose on Google News and our advertising products, or impersonation of other channels or individuals on YouTube.” Google notes how its 20 years of experience in combating...

FREE Webinar – “Library Advocacy: Everyday Marketing Tools and Techniques” with Dr. Sue Alman

Please consider joining us for this special Library 2.0 75-minute webinar (live and recorded) with Dr. Sue Alman, this Thursday, February 21st, 2019, at 4:00 pm Eastern Standard Time. You do not need to attend the live session to purchase this webinar, but doing so allows you to participate in the Q+A. OVERVIEW: Library marketing can be effective without the expense of hiring a marketing and PR firm. Promoting the library can be a fun and productive task for all employees and library users IF time is spent on developing a communication plan and providing content for print materials, social media, and word-of-mouth interactions. In this Webinar, you will learn some ways to advocate your library’s resources and services for your constituencies of users, non-users, and administrators/funders. This speed-marketing session will provide an overview of the need to have a communications plan for sending your messages to the intended audiences through a variety of mediums, and WOM (Word-of-Mouth) marketing, social media, and print formats will be discussed. At the end of the session, participants will have ideas about ways to create a library buzz online, f2f, and inside/outside the library. AUDIENCE: This program is suited to all levels of library staff and administrators who interact with users, non-users, and internal and external funders. However, it is the responsibility of organizational leaders to develop the communication strategies and messages that others will deliver to the constituencies. COST: $95/person – includes access to the live session as well as the recording, access to the attendee discussion forum, and a certificate of attendance. (For group or other purchases, please email steve@learningrevolution.com.) TO REGISTER: Click HERE and then click on the “JOIN WEBINAR”...

Library Systems Embracing Their New Roles As Social Service Hubs

Library Systems Embracing Their New Roles As Social Service Hubs https://nextcity.org/daily/entry/library-systems-embracing-their-new-roles-as-social-service-hubs “We didn’t have good ways to get people into treatment,” Hardy says. “We’re working systematically on making changes to that process and to provide treatment on demand.” “These two disciplines, librarians and social work, come together so beautifully — we can look at these issues from two different angles,” she says. “We’re getting out there, talking to these decision-makers, and advocating.”  ...