Federation of Ontario Public Libraries

We made the IFLA Top 10 out of 171 candidates.  😀

Library Marketing: International Federation of Library Associations (IFLA) Announces International Marketing Award Winners 2019

https://www.infodocket.com/2019/03/31/library-marketing-international-federation-of-library-associations-ifla-announces-international-marketing-award-winners-2019/

IFLA International Marketing Award Winners 2019

The University of British Columbia has won first place in the coveted IFLA PressReader International
Marketing Award for 2019.
The University of British Columbia launched their
Kelmscott Chaucer Digital Colouring Book campaign to
provide a fun and interactive way for users to engage
with library collections. Inspired by the Colour Our
Collections initiative, the UBC created a free,
downloadable colouring book using art from a book in
their Rare Books and Special Collection. The winner
receives 3000€ cash award towards airfare, lodging
and registration to attend the 85th IFLA World Library
and Information Congress in Athens, August 2019.

Colour our Collections

Vantaa City Library in Finland wins second place with
their innovative App promotion and marketing strategy
Taskukirjasto (translated as Pocket Library). The App
received 71,208 times with 10,000 sessions per month.
Vantaa City Library targeted subway users via digital
wall promotions. Second place receives 2000€ towards airfare, lodging
and registration to attend the 85th IFLA World Library
and Information Congress in Athens, August 2019.

http://www.helmet.fi/enUS/eLibrary/Taskukirjasto/Taskukirjasto(5378)

Third place winner is Sunshine Coast Libraries,
Australia with the 10 Seats, 10 Stories, 10 Parks
Story Seats project. Families are invited to go on an
adventure to find all 10 story seats and take the
opportunity to spend quality time together talking,
reading, singing and playing together. The campaign
in conjunction with First 5 Forever is aimed at locals,
tourists and general public in an unique way to merge
the Australian outdoor lifestyle and reading. Third
place receives 1500€ towards airfare, lodging and
registration to attend the 85th IFLA World Library and
Information Congress in Athens, August 2019.
https://library.sunshinecoast.qld.gov.au/Children/Stor
y-Seats

A record number of applications were received this round: 116 submissions from 30 countries! These
included 43 submissions from China, 23 from Russia, 3 from Australia, Brazil, Canada, Sweden and
Zimbabwe, 2 from Columbia, Ecuador, India, Kazakhstan, Korea, and The Philippines and 1 from
Bahrain, Bulgaria, Costa Rica, El Salvador, Finland, Indonesia, Kenya, Malaysia, Mexico, Morocco,
New Zealand, Nigeria, Pakistan, South Africa, Spain, Uganda, US, and Zambia.

The top ten includes the first, second and third winners and seven unique projects. Applications were
selected via criteria that demonstrated innovative and original project marketing strategies.

The IFLA PressReader International Marketing Award is presented by the IFLA Section on
Management and Marketing in collaboration with the current award sponsor PressReader. This
award, in its 16th year, honours organizations which implement creative, results-oriented marketing
projects or campaigns.

The International Federation of Library Associations and Institutions (IFLA) is the leading international
body representing the interests of library and information services and their users. It is the global
voice of the library and information profession with more than 1,300 members in 140 countries
worldwide. The Headquarters is based The Hague/Netherlands.

As the leading digital and print-on-demand newspaper and magazine platform, PressReader
(https://www.pressreader.com/) is helping IFLA to recognize and support creative, inspired, results oriented
marketing campaigns. Individuals who submitted their application by the deadline received
an exclusive one-month gifted access to PressReader.

The Top Ten entries are as follows:

Kelmscott Chaucer Digital Colouring Book Campaign, University of British Columbia (Canada)

Colour our Collections

Taskukirjasto (translated as Pocket Library, Vantaa City Library (Finland)
http://www.helmet.fi/en-US/eLibrary/Taskukirjasto/Taskukirjasto(5378)
Story Seats, Sunshine Coast Libraries (Australia)
https://library.sunshinecoast.qld.gov.au/Children/Story-Seats
And in alphabetical order by title:
Find the Clues to Open Access, REBIUN (Red Española de Bibliotecas Universitarias) (Spain)
https://www.facebook.com/REBIUN/
FOPL Open Media Desk, Federation of Ontario Public Libraries (Canada)
http://www.fopl.ca
Krasnoyarsk Billion Pages, State Universal Scientific Library of Krasnoyarsk Region (Russia)
https://yard.kraslib.ru
Libraries Without Boundaries, Zimbabwe Rural Schools Library Trust (Zimbabwe)

Night at the Library, Nanjing University Library (China)

Reading Star, Chongqing Library (China)
https://mp.weixin.qq.com/s?__biz=MzA3MDIyOTYyMQ==&mid=2650729024&idx=1&sn=19d1b146af
1197299fe1911d74eeada1&chksm=86ca415ab1bdc84c8d4a2a3821267f2d206062487fcb6d2e5a0bb
7c8b48ef88a4f1d48ba11f6&mpshare=1&scene=23&srcid=0107xh7o2Xs4eBrq5kc0zsCA#rd
The Marketplace, Ipswich Libraries (Australia)
https://www.ipswichlibraries.com.au/marketplace/
Media inquiries: iflajurymembers@googlegroups.com
https://www.ifla.org/ https://www.ifla.org/management-and-marketing