Gallup Releases Survey Findings on Americans and Book Reading
Despite the abundance of digital diversions vying for their time and attention, most Americans are still reading books. In fact, they are consuming books at nearly the same rate that they were when Gallup last asked this question in 2002 — before smartphones, Facebook or Twitter became ubiquitous. More than one in three (35%) appear to be heavy readers, reading 11 or more books in the past year, while close to half (48%) read between one and 10 and just 16% read none.
The number of Americans who say they read no books in the past year has doubled since the first time Gallup asked this in 1978, from 8% then to 16% now, but has been fairly steady near the current level since 1990.
Roughly nine in 10 adults aged 18 to 29 (91%) report reading at least one book in the past year — possibly related to the required reading among college students within this age group. The percentage among those aged 65 and older is 85%. Nearly four in 10 respondents in both age groups say they read more than 10 books.
Ebooks v. Print
Among those who say they read at least one book last year, the vast majority say they most often read printed books, at 73%. About one in five most often read electronic books, while only 6% mostly experienced books in audio form.
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