ASSESSING THE IMPACT OF COVID-19 ON TOURISM IN NORTH AMERICA
Since the onset of the COVID-19 pandemic,Ā theĀ tourism industry has been effectively shut downĀ around the globe. This has resulted in a deep and direct hit to airlines, hotels, tour operators, restaurants, andĀ many other tourism-related businesses. ā
While we do not yet know the full extent of the impact that COVID-19 will have, we do know that itsĀ effects will be felt long after travel bans and social distancing measures are removed.
Our new specializedĀ study focuses onĀ redefiningĀ travel and tourismĀ in the context of the COVID-19 era, andĀ developing anĀ in-depth understanding of travellersā needs, motivations, and behaviourĀ in what may be a ānew normal.ā
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