Federation of Ontario Public Libraries

Nonprofit Fundraising in the Age of Coronavirus

https://hbr.org/2020/04/nonprofit-fundraising-in-the-age-of-coronavirus

“In the coming weeks and months, successful requests for charitable donations will need to be embedded in a larger expression of mutual support, empathy, and solidarity. And this approach should not be temporary: As the country deals with ever-greater personal loss and stress, charitable organizations can no longer do business as usual. The line between supporters and the supported will grow ever hazier. All of us will need help, and all of us will need to do our best to provide help to others.”