PLA Webinar: Responding to COVID Closures with Digital eCard Access: A County Library Case Study

PLA Webinar: Responding to COVID Closures with Digital eCard Access: A County Library Case Study

The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability to allow new cardholders access to e-resources and virtual programs during building closures. Join PLA for a case study webinar on September 23 at 1pm Central, featuring staff from Sarasota County (Fla.) Libraries. Participants will learn the ins and outs of developing and launching digital library cards, including how to identify goals and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The deadline to register is September 22.