Marketing

FOPL advances province-wide marketing initiatives that strengthen public awareness of the role and impact of Ontario’s public libraries.

Overview

We develop shared messaging, campaigns, and tools that support libraries in communicating their value within their communities, from demonstrating return on investment to highlighting the essential services libraries provide.

By aligning messaging across the sector, FOPL helps ensure a consistent and credible voice in conversations with the public, municipal leaders, and provincial partners. Our work supports local advocacy efforts and reinforces the collective impact of Ontario’s public libraries.

Marketing Resources

FOPL members have access to a range of marketing resources, including campaign materials, messaging tools, and ready-to-use assets that support local communications. These resources are designed to save time, strengthen consistency, and help libraries effectively communicate their impact. Examples include:

Additional resources are available in the Member Portal.

Member Login

Recent Updates

Learn about FOPL- and partner-led marketing initiatives that strengthen public awareness of the role and impact of Ontario’s public libraries.
View all
Advocacy
FOPL News
Marketing
Training & Development

Winter 2025 Updates

An update from FOPL's Executive Director on recent work.
2026-01-20
Read More
Advocacy
FOPL News
Marketing
Training & Development

Fall 2025 Updates

I am pleased to share an update on FOPL’s recent advocacy activities and initiatives over the past few months. Our work continues to focus on strengthening the profile of Ontario’s public libraries, advancing advocacy priorities, and providing meaningful services to our members. Conference Engagement & Tradeshow Activity AMO Conference (August 2025) FOPL had a strong…
2026-01-20
Read More
Advocacy
FOPL News
Marketing
Training & Development

Introducing FOPL’s 2025–2029 Strategic Plan

I am thrilled to share with you the official launch of the FOPL Strategic Plan 2025–2029, a bold roadmap that sets our priorities and direction for the next several years. This plan reflects months of consultation with members, partners, and stakeholders, and is built around a shared vision of a thriving, innovative public library sector…
2025-09-29
Read More
Advocacy
Marketing

October is Canadian Library Month!

October is Canadian Library Month! During the month, libraries and library partners across Canada raise awareness of libraries’ valuable role in people's lives. In Ontario, the first week of October features First Nation Public Library Week (October 6-10), and the third week is Ontario Public Library Week (October 19-25). This year’s theme is “Libraries For Life / Biblios pour la…
2025-09-26
Read More
Advocacy
FOPL News
Marketing
Training & Development

Summer 2025 Updates

Conference Engagement & Tradeshow Activity AMO Conference (August 2025) FOPL had a strong presence at the Association of Municipalities of Ontario (AMO) Conference in Ottawa this summer. We were joined by the Ontario Library Service ED Mellissa D’Onofrio-Jones and together our booth served as a gathering point of discussion for municipal leaders across Ontario. Many…
2025-09-26
Read More
Marketing

Libraries on the Frontlines of Mental Health

Libraries are more than books—they're vital community spaces on the frontlines of social care. As more patrons face mental health, housing, and trauma-related challenges, library workers are adapting fast, often without formal training. Dr. Margaret Ann Paauw, author of Navigating Difficult Situations in Public Libraries, is helping change that with trauma-informed tools and social work…
2025-07-30
Read More

Strength Through Connection

FOPL members have access to a range of marketing resources, including campaign materials, messaging tools, and ready-to-use assets that support local communications.

Join FOPL