ASSESSING THE IMPACT OF COVID-19 ON TOURISM IN NORTH AMERICA
Since the onset of the COVID-19 pandemic, the tourism industry has been effectively shut down
around the globe. This has resulted in a deep and direct hit to airlines, hotels, tour operators, restaurants, and many other tourism-related businesses.
While we do not yet know the full extent of the impact that COVID-19 will have, we do know that its effects will be felt long after travel bans and social distancing measures are removed.
Our new specialized study focuses on redefining travel and tourism in the context of the COVID-19 era, and developing an in-depth understanding of travellers’ needs, motivations, and behaviour in what may be a “new normal.”