MSU librarians’ report highlights ways to build and engage community through social media

“Doralyn Rossmann, left, administrative director of data infrastructure and scholarly communication, and Scott Young, digital initiatives librarian at Montana State University’s Library, recently published a report on social media optimization. MSU photo by Adrian Sanchez-Gonzalez

BOZEMAN — A recent report written by two Montana State University librarians highlights ways to build and engage a community of individuals through an organization’s social media presence.

Doralyn Rossmann and Scott W. H. Young published “Social Media Optimization: Principles for Building and Engaging Community” as part of the ALA Library Technology Report series. Rossmann is an associate professor and head of collection development and Young is an assistant professor and digital initiatives librarian, both with the MSU Library.

Social media optimization (SMO) is a programmatic strategy for building and engaging community, Rossmann said.”