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The Power of Branding
David Vinjamuri, President of ThirdWay Brand Trainers and NYU Professor of Marketing will present The Power of Branding, a new, one-day, interactive workshop for library professionals who want to understand how to action branding to strengthen their library’s future and benefit the community they serve.

As a participant, you’ll work individually and in groups to build a brand positioning for your library – no matter what its size or budget. Throughout the day, you’ll be led through exercises and receive insights, best practices and tools to help you build or reinvent your library’s brand and evolve your relationship with your community.

What you will learn

  • The essential 8-step branding process to help you define your brand
  • Understand the role of branding and how it can serve your library and community
  • Construct a brand positioning statement
  • Use brand positioning to connect to your outreach and programming efforts and influence everyday decisions
  • And much more!

Who should attend?

This workshop is designed to optimize the contribution and impact of all library staff, including front line librarians who interact with the public as well as management, emerging leaders, marketing and PR staff and library board and foundation members. Directors are encouraged to send staff for a unique team-building experience. Groups of five or more will receive 10% off of each ticket. Contact us for more information.

September 11, 2017 / 9:00 – 4:00 PM

Vaughan City Hall
Level 100
2141 Major Mackenzie Drive
Vaughan, L6A 1T1

Lunch at Civic Centre Resource Library (across the street)

Can’t make it this time, but know someone who might benefit from this course?
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