Spotlight provides population and consumer data that is affordable for smaller library systems. It is a paired down version of the flagship Envision tool, with the aim to make the most crucial demographic, segmentation, and consumption data available to smaller organizations at a more affordable price point.
Library systems can benefit from Spotlight by:
- Clearly understand the populations within catchment areas of the branches that serve them.
- Become more strategic in actioning on programming and services by system and by branch.
- Empowering decision-making through clear empirical data
This information session will explain the various ways that Spotlight can be used within your library, it’s benefits, and how the consortium model will work.