2 advocacy fallacies

“2nd Rule of Advocacy: Build relationships so others will advocate for you. One parent telling a school board how important he thinks the library program is to his child is more powerful than a dozen studies. One teacher willing to tell the principal that library services have helped her class be more successful secures library funding better than any mandate. One community group that works with school libraries to build information literacy skills is more effective than any set of national standards. We need to make sure we build the kind of relationships with parents, teachers and the community that are strong enough that members of these groups will speak on our behalf when needed. That takes a communication plan that, as Jennifer Stanbro reminds us, has “more positive things to say about what is happening in the library than negative. … People want to invest in things that are going well.” Jennifer also suggests: “Schedule regular program reviews and involve anyone who will participate, even skeptics. Make sure as many people as possible feel like they are partially responsible for the success of the program. If the library is everyone’s baby, no one will want to throw it out.” Rules of Advocacy Head for the Edge, LMC, March/April 2012″