Federation of Ontario Public Libraries

After the Lockdown: Pandemic Marketing 2.0

by Deanna Day, MLIS

https://www.linkedin.com/pulse/after-lockdown-pandemic-marketing-20-deanna-day-mlis/?trackingId=9uajVT6a9jQaoncm5Ke2CQ%3D%3D

The lockdowns are ending: Digital marketing is here to stay

Develop your post-pandemic marketing message and distribute it to your customer base via blog, e-newsletters, social media, and web-site.

Let them know what you have been doing.

Let them know you take the virus and their concerns seriously. 

Make sure your digital experience is working seamlessly.

Take the time to review the SEO analysis you initiated at the beginning of the shutdown.

Review your business and marketing plans and revise for 2.0. 

Create a new marketing campaign that supports your new business plans, including ROI goals, and execute!