“Because” and Libraries Transform—ALA’s public awareness campaign
Mary Mackay
Marketing Director at American Library Association
“Because learning to read comes before reading to learn.”

Check out the new “Because” statements and other materials for the Libraries Transform campaign in the online toolkit:http://www.ilovelibraries.org/librariestransform/toolkit.

This ALA campaign highlights the transformative nature of libraries and the critical role they play as dynamic centers for learning in the digital age. The focus is on what libraries do for and with people rather than what they have for people. The campaign covers all kinds of libraries—public, school, academic, and special—and their role in the various communities they serve and are part of.

For more information about Libraries Transform, a toolkit with resources for participation, and an online trends center, please visithttp://www.librariestransform.org. To join the campaign, fill out the online form at http://www.ilovelibraries.org/librariestransform/about-you.