Federation of Ontario Public Libraries

Council’s role in communicating during coronavirus outbreak

Good communication with the public and municipal employees has never been more important.

Steps to good council communication during COVID-19

Steps to good council communication during COVID-19

1. Stay Focused on the Main Problem

2. Respond Quickly

3. Frame and Contain the Crisis

4. Provide Clear and Reliable Information

5. Demonstrate Leadership and Compassion

6. Speak to What You Know

7. Actions Speak Louder than Words

8. Expand Your Communications Team

9. Provide a Clear Spokesperson

10. Plain Language Works Best

11. Use Positive Language

12. Tend to Internal Needs and Pressures

13. Avoid a Defensive, “Bunker” Mentality

Think about How You Want to Be Remembered