Council’s role in communicating during coronavirus outbreak
Good communication with the public and municipal employees has never been more important.
Steps to good council communication during COVID-19
1. Stay Focused on the Main Problem
2. Respond Quickly
3. Frame and Contain the Crisis
4. Provide Clear and Reliable Information
5. Demonstrate Leadership and Compassion
6. Speak to What You Know
7. Actions Speak Louder than Words
8. Expand Your Communications Team
9. Provide a Clear Spokesperson
10. Plain Language Works Best
11. Use Positive Language
12. Tend to Internal Needs and Pressures
13. Avoid a Defensive, “Bunker” Mentality
Think about How You Want to Be Remembered