Learn How to Start a Successful Podcast

276: How to Start a Successful Podcast

“Do you already have a blog, and want to expand into another medium? Then why not start a podcast?

A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization.

And to help me answer all those questions I called on an expert.

Craig Hewitt is the founder of Podcast Motor and Castos. When Craig started his own podcast, he quickly discovered that audio editing and producing a podcast was a pain. So he started Podcast Motor to help others.

The technicalities of podcasting almost stopped me from starting the ProBlogger podcast. That’s why I turned to Craig and his team to handle them.

Craig shares the nuts and bolts of podcasting:

  • Reach existing audience in a different way, or reach an entirely new audience.
  • Establish a dedicated hosting platform to store and distribute your media files.
  • Differentiate yourself to develop a brand and identity (i.e. your accent).
  • Start a podcast with everything you need for less than $100.
  • Be comfortable with speaking, and assemble enough content to talk about.
  • Identify and prepare guests to be on your podcast.
  • Create an intro by recording it yourself or outsourcing it to a voiceover artist.
  • Find a room without flat walls and hard spaces to eliminates echoes. (Try a closet).
  • Edit audio to match your style (buttoned-up, conversational, etc.)
  • Put your podcast on Android and Apple platforms, including Apple Podcast (formerly iTunes), Google Podcast, Stitcher, Spotify, and YouTube.
  • Get and grow your audience by getting your podcast listed in search engines. Ask listeners to subscribe, submit a rating/review, and share with others.
  • Record five episodes before launching. Then launch with two episodes, plus or minus an Episode 0 that offers a description of what listeners can expect from your podcast.
  • Engage your listeners by using a call to action through a link in the podcast audio, or continue a podcast discussion and connect with audience via a Facebook group.
  • Metrics don’t really matter. Instead, review popularity, downloads and listening duration.

We covered a lot in this episode, but to get all the details you need to successfully start a podcast sign up for Craig’s free course, Launch In A Week:

  1. Podcasting Microphone and Gear
  2. Audio Recording and Editing
  3. Your Ideal Listener and Podcast Personas
  4. The Perfect Podcast Recipe
  5. Media Host and Website Setup
  6. Getting Your Show Ready to Launch
  7. Launch Planning and Growing Your Audience

Links and Resources for How to Start a Successful Podcast:

Examples of How to Start a Successful Podcast:


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