New toolkit for increasing awareness of family engagement work

In July, PLA released a free promotional toolkit* designed to help libraries raise awareness of family engagement through libraries. This resource can be used to supplement libraries’ marketing, fundraising, community relations and political advocacy work. The Family Engagement Toolkit was developed in partnership with the American Library Association (ALA), as part of ALA’s Libraries Transform public awareness campaign. Best known for its signature “Because” statements, Libraries Transform was created to help libraries of all kinds communicate in one clear, energetic voice. The Toolkit offers both strategy and tactics for family engagement advocates, including message points, customizable graphics, promotional ideas, and program examples from IDEABOOK: Libraries for Families, a family engagement publication released in 2017 by PLA and the Global Family Research Project.

The term “family engagement” describes a shared responsibility among families, educators and communities to support children’s learning and development. Building upon the early-childhood literacy success of Every Child Ready to Read@ your library® (ECRR), PLA established a Family Engagement Initiative in 2015 to help libraries serve families of all types with children of all ages. Public libraries are critical to family engagement, given their ability to develop strong and lasting relationships with families, engage all members of the family no matter their ages or interests, and offer access to afterschool, weekend and summer programming, particularly in communities lacking many resources.

*Registration on the Libraries Transform website is required to download the materials.”