Optimizing Your Donor Lifecycle


“It’s never been more important to evaluate how effective your fundraising efforts are. In this guide, we explore why understanding the donor lifecycle is critical to the success of every nonprofit.

Keep reading to learn about the donor lifecycle, how it can help you better understand your donors, improve your donor relationships, and act on the data you’ve collected.

Table of Contents

  1. Looking At The Donor Lifecycle »
  2. Donor Acquisition »
  3. Donor Retention »
  4. Donor Upgrade »
  5. How To Use The Donor Lifecycle »
  6. Bonus: Free Donor Lifecycle Worksheet »”