Are you looking to up your game on social media and to create measurable community engagement?
Are you trying to engage your communities and not merely tell them about your resources and programs?
FOPL has a solution that is winning kudos from our members! And it’s free high value professional development for FOPL member organizations.
FOPL’s OpenMediaDesk project takes flight again Tuesday September 12th at 10am. OMD is a library-friendly, purpose-built methodology to deepen the relationships between libraries and the communities they serve by telling more impactful library stories by designing better library stories. OMD is unique: a media lab for working library marketing, programming and communications staff, the curriculum teaches all manner of marketing and communications skills.
Attached is a report with more information and we can answer your questions easily.
Since October of 2016, library staff from some 30 library systems as diverse as Toronto Public and Cochrane, Vaughan to St Marys, have thrived in OMD’s open, collaborative learning environment, discovering a new-found confidence and pride in both their creative and strategic skills over eight two hour sessions. This high impact social media / marketing-communication training is targeted to cover most of Ontario public libraries by 2018.
Led by media specialist Brendan Howley, a former CBC investigative journalist and Fortune 500 content strategist, OMD has won rave reviews (93% positive) from participants, who love the hands-on, peer-to-peer dynamic. Folks learn—and they continue to learn.
Participant engagement is high and the results speak for themselves: participants from earlier cohorts continue to hang out online with present OMDers. On-call, by request intensives on select Monday mornings, the OMD ‘supersessions,’ ensure that the ambitious participants dig deeper into data-driven media solutions for their libraries.
The OMD ‘state of play’ is captured in the attached PDF report to the FOPL board in April, 2017; three participant videos shared with the FOPL board and assessing the scope and usefulness of OMD to staff work and their community together were part of with the walk through of the Phase3 (spring 2017) OMD work.
Here’s one Phase3 participant video, unedited:
For more on this challenging yet supportive program for libraries large and small—gratis to all FOPL member libraries—contact FOPL CEO Stephen Abram via sabram@fopl.ca.
We’re recruiting now through March 2018, in six week cohorts, beginning Sept 12th.
Stephen Abram
416-395-0746
sabram@fopl.ca