What Fundraising Needs Most: A Better Grasp on Reality

Via Jm Langley
“If fundraising is to become more respected by the most discerning donors and more attractive to the most capable practitioners, the industry must stop pretending to be something it is not and start accepting what it must be. The more each of us speaks the truth, the more we lighten the burden of false expectations on all of us. The more each of us adopts authentic and considerate practices, the more we will sustain, and stem the further drain on, the philanthropic spirit that lifts all causes. The more we shed the cloak of mythical persuader and accept the mantle of selfless facilitator, the more joy we will find in our work and the more effective at it we will become. The right way is always the best way in the long run.”
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