Audio Files for FOPL Member Training Series – Influencing Skills: Advocacy for Public Libraries
We are recording all sessions and making them available to those who couldn’t make it, or, for those who just want to listen to it again.
Click here to listen to the speaker and see the slides for the whole 60 minute session.
Pre-reading: a short informal piece that we recommend you read before the Webinar. It includes a short paragraph of introduction at the beginning and a note to think about examples of these concepts in your own setting
— SUMMARY —
October 2, 2013: Webinar
Factors influencing funding decisions by elected politicians at the state/provincial level: a case study of public libraries in Canada: Part 1
Instructor: Cheryl Stenström, PhD
Understand key concepts in the advocacy process such as influence, persuasion marketing, promotion, lobbying and networking. Learn more about the highlights of the most recent research from Cheryl Stenström from her recent doctoral research where she studied the factors (internal and external) that influenced Canadian politicians and civil servants when making funding decisions about public libraries. The insights from her survey work show that while many public libraries are facing difficult decisions in the face of uncertain funding futures, the ability of the sector to obtain favourable responses to requests for increases and support may require a less simplistic approach than previously thought. The ability to create meaningful connections with individuals in many communities and across all levels of government should be emphasized as a key factor in influencing funding decisions.