Canadians’ Attitudes on Returning to Indoor and Outdoor Arts and Cultural Events
Business / Arts, the National Arts Centre and Nanos Research have come together to gauge Canadians’ attitudes on returning to indoor and outdoor arts and culture events across Canada. Over 1,000 people were polled through the Arts Response Tracking Survey (ARTS). The results offer valuable insight for arts organizations across the country to help inform re-opening procedures and programming models.
Some key findings:
- 26% of indoor culture-goers will attend as soon as institutions are open and following public health guidelines
- 39% of outdoor culture-goers will attend immediately after institutions are open and following public health guidelines
- 30% of art gallery and museum culture-goers will return immediately after institutions are open and following public health guidelines
- To return immediately, 45% of art gallery and museum culture-goers need proper implementation of physical distancing and 24% need masks to ensure comfort.
- 50% of culture-goers have reported having watched a digital arts event or culture performance online or taken a virtual tour of a museum since the Covid-19 outbreak.
- 14% of museum culture-goers say they are willing to pay 50% of a full ticket price to watch the same performance digitally online that they would currently attend in person.
Read more and see more findings HERE.