6 BENEFITS OF USING AN ONLINE RESEARCH COMMUNITY
The COVID-19 crisis has forced companies to innovate rapidly
. One of the things they have been forced to rethink is the way they do research, especially qualitative research, given that in-person focus groups are not currently possible due to social distancing measures.
As the COVID-19 pandemic continues, taking advantage of technological tools that allow you to conduct research and stay connected with your customers (and your employees) is becoming more important than ever. The solution? An online research community.