Federation of Ontario Public Libraries

Influencing Skills: Advocacy for Public Libraries

Syllabus

All sessions in this learning series are scheduled to take place from 12pm to 1 pm (EST).
All sessions are site based and attendees can feel free to project the webinars on screens for staff lunch & learn brown-baggers and to use speakerphones for small group participation.

Occasionally there will be optional pre- and post-session exercises to gain the best learning experiences. Webinars will be conducted with AdobeConnect web conferencing software

Registration is required – please click here

 

October 2, 2013: Webinar

Factors influencing funding decisions by elected politicians at the state/provincial level: a case study of public libraries in Canada: Part 1

Instructor: Cheryl Stenström, PhD

Understand key concepts in the advocacy process such as influence, persuasion marketing, promotion, lobbying and networking. Learn more about the highlights of the most recent research from Cheryl Stenström from her recent doctoral research where she studied the factors (internal and external) that influenced Canadian politicians and civil servants when making funding decisions about public libraries. The insights from her survey work show that while many public libraries are facing difficult decisions in the face of uncertain funding futures, the ability of the sector to obtain favourable responses to requests for increases and support may require a less simplistic approach than previously thought. The ability to create meaningful connections with individuals in many communities and across all levels of government should be emphasized as a key factor in influencing funding decisions.

October 10, 2013: Teleconference

Real Life: Advocacy Practitioners Sharing Session 1

Speaker: Sam Coghlan (Retired, Stratford Public Library)
Learning Objective: Advocacy in Town and County libraries

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

October 25, 2013: Webinar

Factors influencing funding decisions by elected politicians at the state/provincial level: a case study of public libraries in Canada: Part 2

Instructor: Cheryl Stenström, PhD

Continue to examine applications of influence in a variety of settings, e.g., local, provincial, and national. How do you identify stakeholders in your local setting? What are the key strategies you need to know and what is a good framework for action over the longer term? Cheryl Stenström shares her insights and completes this two-part foundation for exploring influencing and advocacy strategies for Ontario public libraries.

November 4, 2013: Teleconference

Real Life: Advocacy Practitioners Sharing Session 2

Speaker: Ken Roberts (Retired, Hamilton Public Library)
Learning Objective: Advocacy in Urban Libraries

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

November 21, 2013: Webinar

The Top 6 Best Practices for Advocates in Any Setting

Instructor: Professor Wendy Newman, MLS, University of Toronto iSchool

Simply one of the best library advocates around! Wendy Newman shares her insights on the top strategies, applying best practices, and directing your passion for public libraries successfully.

November 27, 2013: Teleconference

Real Life: Advocacy Practitioners Sharing Session 3

Panel: Stephen Abram, host, Kerry Langford, Burlington Public Library Trustee, and Maureen Barry, CEO, Burlington Public Library
Learning Objective:
Burlington Public Library’s Community Communication Strategy

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

December 12, 2013: Webinar

Networking for Positive Influence and Positioning

Instructor: Ken Haycock, MLS, MBA, PhD, University of Southern California

Training in positive networking techniques and theories with global expert and thought leader Dr. Ken Haycock.

Dec. 17, 2013: Teleconference

Real Life: Advocacy Practitioners Sharing Session 4

Panel: Stephen Abram, Host TBA
Learning Objective: Advocacy Roles for Trustees

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

January 15, 2014: Teleconference

Real Life: Advocacy Practitioners Sharing Session 5

Panel: Stephen Abram, Host TBA
Learning Objective: Advocacy panel: Sharing stories and talking points

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

January 28, 2014: OLA Super Conference Workshop

Pulling the Strands Together and Taking our Act on the Road!

A capstone activity that pulls it all together in a half-day workshop

Workshop Leaders: Stephen Abram and Cheryl Stenström

Communicating with power and polish is our goal. FOPL develops communication strategies and talking points to prove the positive value and role of libraries in Ontario. This session will highlight these tools and lay the groundwork to move forward with passion and energy in 2014.

Registration is required – please click here

 

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